Earlier this summer, staff from Groundwork Denver teamed up with Deloitte’s Denver employee volunteers to repair more than 75 bicycles as a part of Deloitte’s annual IMPACT Day. After the bikes were tuned up and ready to ride, we donated some of them to deserving Northwest Denver youth through our Independence Day Bike Giveaway!
On Wednesday, July 3, we presented the seven of our giveaway applicants with bikes. Recipients included Jhovani Becerra, Angelica Brito, Jesus Lazo, Itzamara Pinon, brothers Ozzy and Oscar Saucedo, and Mariah Trujillo.
“Although I like running all across Denver, I will enjoy this bike because I can reach my destinations [school and the grocery store] a lot more efficiently and I can promote being eco-friendly,” expressed one of our teenage and college bound bike recipients Jesus Lazo.
Our Summer Bicycle Giveaways are part of our Strive to Not Drive project – a community-based social marketing project focused on inspiring and incentivizing Northwest Denver residents to walk, bike or ride transit instead of driving alone. Through the Strive to Not Drive project, Denver residents are provided with individualized resources to support them in trying different modes of transportation to get around town.
This giveaway is important to Northwest Denver because it gives the youth in this area a sustainable resource for transportation, exercise and recreation. Providing bicycles to Northwest Denver residents encourages them to decrease their amount of driving trips which in-turn reduces carbon emissions and ultimately helps improve the air quality of this region and makes Northwest Denver a more pleasant place to live.
We are hoping to plan more bicycle giveaways for later this summer, and will continue to take part in a variety of community-based projects involving sustainable transportation and healthy activity and lifestyles throughout the year.